Stremline your entire design for best results
When building a website for your ecommerce solution you will be tempted to go all out and make everything flash and up to date with the latest web technologies. However, over 95 percent of your potential audience are going to be using computers and systems that are not up to date like you are. Because of this you are not allowing them to view the information that you are trying to get to them. Erase any of these barriers by going to the most basic stuff out there. This is not to say to avoid the good designs, only the means of communicating those designs.